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Tag: Motorola

Blackberry Playbook, Galaxy Tab Wi-Fi Come To Play

The dust has settled since the launch of Apple’s iPad 2 tablet and it’s pretty clear that no competing tablet computer is going to dethrone the iPad anytime soon. The Motorola Xoom had a lot of promise, but launched at too high a price and missing features like Flash support and comparable apps that could have differentiated it from the iPad. There’s still hope for the Android powered tablets and others in the future, but this round belongs to Apple.

While I don’t really expect Blackberry’s upcoming Playbook or Samsung’s new Wi-Fi only Galaxy Tab to make a dent in the iPad’s dominance, at least they are launching priced to play ball. The 16GB Playbook is priced at $499 which matches the entry level iPad. I saw a Circuit City ad for the 16GB Galaxy Tab 7″ tablet for $349, but it appears that they don’t have any available right now. Those price points suggest that Blackberry and Samsung are serious about competing head to head with Apple in the tablet sector. As the Xoom’s paltry 100K units sold has proven, tablets that cost more than the iPad that are not made by Apple will not sell.

I won’t go into their features here because all of these tablets are well spec’d and I think any of them would be a fine choice. The important thing is that now the consumer will have a choice in the sub-$500 price range, without getting locked into a data contract. The iPad has a lot of other good things going for it, like the Apple Stores, but now we’ll be able to really see if the tablet market is a passing Apple only fad, or something that is here to stay.

Update: Sadly it appears that the Blackberry Playbook is not quite ready to play afterall. This NYT review says that while the Playbook is due for release April 19th, it is shipping with a littany of missing features.

But — are you sitting down? — at the moment, BlackBerry Bridge is the only way to do e-mail, calendar, address book and BlackBerry Messenger on the PlayBook. The PlayBook does not have e-mail, calendar or address book apps of its own. You read that right. R.I.M. has just shipped a BlackBerry product that cannot do e-mail. It must be skating season in hell. (R.I.M. says that those missing apps will come this summer.)

This is absolute madness, just madness…

Courting Failure: Xoom Tablet May Be Overpriced

Ars Technica reports that the upcoming Motorola Xoom will launch at $799.99 and will require a data plan from Verizon to enable WiFi networking. That’s right, there’s no escaping a data plan, WiFi will be crippled unless users sign up with Verizon for at least one month.

I’d been watching the Android Honeycomb powered tablet since CES in the hopes that it would offer the iPad some real competition and be a viable option for reading eBooks. But launching at a higher price than the base model iPad makes this unlikely. It also raises a lot of questions about just how much it costs to manufacture the Xoom and the role Verizon plays in all of this.

Some estimate that it costs about $230 to manufacture an iPad. So even the $500 entry model nets a nice profit for Apple in the hardware alone. It seems reasonable to expect similar manufacturing costs for the Xoom. If not, then that would be the first part of Motorola’s problem. It is understandable for Motorola to pitch their new tablet as better than the iPad with a price to match that perception. But given the newness of the tablet market and the huge head start Apple has in both sales and mindshare, a high launch price and onerous data plan seems guaranteed to turn off potential buyers. More casual users will simply opt for the iPad their friends already have. While more sophisticated, tech savvy users will likely be incensed by both the high price and Verizon’s heavy handed tactic of disabling even WiFi unless a data plan is purchased.

One can only hope that the leaked Best Buy ad is inaccurate or perhaps a trial balloon, and the Xoom will launch with a more sane price point and data plan structure.

Update:

Ars reports that the WiFi only Xoom will be released for $600 and will not require a data contract to enable the networking. So it seems that Motorola is playing to win after all, which is good news for us all!

Update II:

The Xoom gets a pretty good hands on review. But honestly, I still think it’s a bit overpriced. Right now $500 gets you a contract free iPad and a ton of apps available in the Apple App Store versus $800 for the Xoom. While the hardware for the Xoom specs a little higher than the entry level iPad, the apps available tip the balance. And on top of everything else, Adobe Flash Player is not ready for Android 3.0 yet. So I think iPad wins this round.

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