I was pleasantly surprised today by an email from Viz proclaiming the arrival of Viz Manga such as One Piece, Naruto, and others on the Nook. Viz manga has been available on their web site and the Apple iPad for a while now. The iPad makes an especially good platform for reading manga with what I think is the perfect sized display. So I really wasn’t expecting to see Viz support the Nook.
I might also add that the email seemed to imply that the eInk Nook might also be supported. However a quick visit to the Barnes & Noble web site put that notion to rest. The site clearly indicates that Viz manga titles require the Nook Tablet or Nook Color with software version 1.4. And don’t get any ideas about reading these titles in the Nook reader software either. I tried reading a sample in the Nook reader on my iPad and Mac only to be informed that the title was not supported there.
Popular Viz manga comes to the Nook Tablet and Nook Color. Sorry, none for eInk Nook!
Honestly, I cannot see any advantage to Viz in locking these Nook titles to the hardware like that. The primary beneficiary would be Barnes & Noble if the availability of Viz titles drives some Nook Tablet sales. The price drop to match the Kindle Fire, a price point that seems to be costing Apple at least a few iPad sales, along with some compelling content may be just the thing readers need to give the Nook color tablets another  look. Especially the younger, manga reading demographic who can’t afford iPads. And I might add that Viz manga is not yet available on the Kindle Fire.
Hopefully we’ll see some joint marketing from Barnes & Noble and Viz to promote this like crazy!
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